Greetings, earthlings. It’s been a while since I blogged and I haven’t really explained much about what I’m doing these days. As you know, I’m working on my PhD, while still working my day-job in marketing. I’d like to tell you a little about what my PhD is all about, without giving too much away or going on and on. There’s so much I could say about it, but I’ll try to keep it straightforward!